Privacy Policy

Privacy Policy

This Privacy Policy describes how Blue Spruce Bear collects, uses, and protects your information when you visit or make a purchase from our website.

Information We Collect

When you visit our site or place an order, we may collect information such as:

  • Your name

  • Email address

  • Shipping address

  • Billing address

  • Phone number

  • Payment information

  • Order details

  • Website usage data

How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Send order confirmations and shipping updates

  • Provide customer support

  • Improve our website and customer experience

  • Send marketing emails if you have opted in

  • Prevent fraud and protect our business

Email Marketing

If you sign up for our email list, we may send you updates, promotions, product launches, and brand news.

You can unsubscribe at any time by clicking the unsubscribe link in our emails.

Sharing Your Information

We may share necessary information with trusted third-party services that help us operate our business, such as:

  • Payment processors

  • Shipping providers

  • Print-on-demand fulfillment partners

  • Email marketing platforms

  • Website analytics tools

We do not sell your personal information.

Cookies and Tracking

Our website may use cookies and similar technologies to improve your browsing experience, analyze website traffic, and support marketing efforts.

You may disable cookies through your browser settings.

Data Security

We take reasonable steps to protect your personal information. However, no method of online transmission or storage is completely secure.

Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal information.

To make a request, contact us at:

hello@bluesprucebear.com

Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Effective date: June 28, 2026

 

Privacy Policy - AI Use Disclosure

At Blue Spruce Bear, we use artificial intelligence ("AI") and automated technologies to enhance your experience, streamline our content creation, and provide you with relevant outdoor inspiration and product recommendations. This section explains how AI is integrated into our services and how it affects your data.

 

To help us create consistent hiking guides, camping tips, and outdoor adventure resources, we use AI tools to research, draft, and assist with the creation of our blog posts and product descriptions. One of these tools is our AI content associate, "Penny," which we use to help generate drafts, outlines, and content ideas for our blog. We may also use other AI tools for writing assistance (like summarizing notes or suggesting edits), image/design assistance, and general productivity support as our workflows evolve.

We may also use AI tools to help create or refine product graphics, artwork, patterns, and design concepts that may appear on our print-on-demand merchandise (for example, designs printed on apparel or home goods). These designs are reviewed by a human before they’re offered for sale.

●     Transparency: Content primarily generated or substantially shaped by AI will be labeled with a clear disclosure, such as "AI-assisted" or "Created with AI assistance."

●     Human Oversight: While AI helps us generate ideas and drafts, all content undergoes a human review process to ensure it meets our quality standards and provides accurate information for our fellow outdoor enthusiasts.

 

We may use AI algorithms to analyze your browsing behavior and purchase history to provide a more personalized shopping experience. This includes:

●     Product Recommendations: Displaying apparel, gifts, or home goods that align with your interests (e.g., suggesting specific gear for hikers or national park travelers).

●     Dynamic Content: Tailoring the website layout or promotional offers based on your previous interactions with the Blue Spruce Bear brand.

 

To power these AI features, we process certain types of data, which may include:

●     Content Inputs (Blog + Customer Messages): Text we or our team provide to AI tools (for example, prompts, outlines, draft text, or notes used to create blog content). If you contact us, we may use AI to help summarize or draft responses, which means your message content and our reply may be processed by an AI tool.

●     Interaction Data: Pages visited, products viewed, and search queries (used to help power site analytics and personalization).

●     Purchase History: Information regarding previous orders (used to improve recommendations and customer experience).

●     Device/Technical Data (limited): Information like device type, browser type, and IP address, to the extent it is included in standard website logs or analytics tied to AI-driven features.

●     Third-Party AI Vendors (if applicable): Some AI features may be provided by third-party vendors (for example, AI writing tools, customer support tools, analytics/personalization tools, or cloud platforms that offer AI features). When we use third-party AI vendors, we require them to protect your data and only process it on our instructions. We do not allow them to use your personal information for their own independent marketing or unrelated purposes.

 

We believe in transparency and giving you control over your experience. You have the following choices regarding our use of AI:

●     Opt-Out of AI Personalization: If you’d rather not have AI-driven personalized product recommendations or dynamic content, you can contact us (using the email listed in our main Privacy Policy) and ask to opt out of AI personalization. We’ll do our best to honor your request, though you may still see non-personalized recommendations or standard site experiences.

●     General Questions: You can contact us anytime to ask what AI tools we currently use (including Penny and any third-party AI vendors, if applicable) and how they may process data.

 

Our AI practices are designed to comply with current consumer protection laws and transparency guidelines, including those set by the Federal Trade Commission (FTC). As AI technology and regulations evolve, we will update this section to reflect our current practices. We encourage you to review this policy periodically.

Last Updated: June 28, 2026